Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet. Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.
Consumers are making informed purchase decisions sitting in the comfort of their drawing room or even during travel etc. by scanning specification of products and getting it delivered right at their doorstep by using custom made Apps. E-Commerce players are able to offer hefty discount to consumers by adapting innovative application based technologies in Operations, and Supply chain. This has also changed the way India trades and shops, impacting multiple industries and business models.
This change of consumer behaviour and rapid intrusion of digital technologies has changed economic and commerce forever and given birth to E-Commerce.